Transgender and gender-diverse youth aged 9 to 26 who are struggling with their gender identities and want to learn more about gender diversity and gender affirmation.
The target audience can be divided into two broad categories:
People who belong to the 2SLGBTQIA+ community
People who do not belong to the 2SLGBTQIA+ community but are interested in learning more about it
Daniel and his team at SIRC (Social Innovation Research Centre) in Centennial
built an interactive game “Finn Finds A Way” designed to support transgender youth
in their journey of self-discovery and empowerment. They are now in the process of building a website to accompany the game. I, along with my team helped Daniel create a digital strategy to improve the website to create a safe and reliable approach to adolescent education for GIaNT (Gender-independent, Intersex, Non-binary, and Trans) youth through innovative interactive media. We also assisted in creating a promotional strategy for the project.
Role: Content Strategist
Type of Platform: Interactive Quiz (Mobile Application)
Timeline: 4 March, 2024 to 19 April, 2024
Team: Worked in a team of 4 with a Project Manager, UI Designer and UX architect
Client: Social Innovation Research Centre at Centennial College (SIRC)
Tools Used: Figma, Google Workspace, Canva
Finn Finds A Way
“Digital Strategy for 2SLGBTQIA+ Resources Website”
Project Outcome: Partnered with cross-functional teams to develop an interactive online resource platform for GIaNT youth to explore gender identity resources safely.
The main issue the project seeks to address is the lack of a safe and inclusive space for gender-independent, intersex, non-binary, and transgender (GIaNT) children and adolescents to explore issues of identity and adolescence.
Bridging the physical and digital worlds by building a QR-accessible interactive quiz on the website to provide a safe and supportive space for GIaNT (gender-independent, intersex, non-binary, and trans) youth to access the list of personalized resources. This quiz would:
Be accessible through a QR code printed on physical flyers.
Provide a safe and supportive space for GIaNT youth to access the list of personalized resources.
Be engaging and informative, inclusive to different learning styles and group ages.
In addition to the interactive quiz, we also provided the client with a 360 strategy for website design and promotion.
We started by conducting in-person and online interviews with people who belonged to the 2SLGBTQIA+ community as well as the people who did not belong to the community but were interested in learning more about it. Based on the information gained from the interviews and going through the documents provided by the client, we came up with 3 detailed user personas.
We also conducted comprehensive market research to analyze what the competitors were doing to help form our final strategy.
This comparative analysis is based on three organizations that are leading the way in exploring and supporting gender-inclusive diverse societies: Gender Spectrum, Trans Lifeline, and the Trevor Project. These organizations have set examples and benchmarks in providing online educational resources, community support and psychological counseling and crisis interventions for gender-specific individuals and their communities.
Since we proposed the integration of an Interactive Quiz on the website to enhance engagement, it was crucial to figure out where on the website the quiz should be placed. Therefore, I took research gained during the previous phase and used it to redesign the entire sitemap of the website.
Post the redesign of the sitemap, this is what the ideal user flow of the website looked like.
We provided the client with a comprehensive content recommendations list to make the website more user-friendly and easy to navigate.
After conductng the research and creating the content strategy for the website, we finally developed the prototype screens to act as a template for the Interactive Quiz.
From framing the problem definition that focuses on user needs to designing an Interactive Quiz that not only solves the users’ problems but also drives traffic to the client’s website and then planning the perfect way to present the solution by including elements of storytelling, this Storyworks project was a complete journey! There were moments of delight, confusion, frustration, and accomplishment. This project made me realize the importance of a team and how wonderful it is when different opinions come together to create the best possible solution. Being the content strategist in the group, I thrived during the group discussions and brainstorming sessions.
“How might we encourage GIaNT youth to access and explore personalized, safe, and supportive resources online about gender identity?”
Problem Definition
Proposed Solution
Process
Reflection
Overview
Who is it for?
RESEARCH & USER PERSONAS
SITEMAP
USER FLOW
CONTENT STRATEGY
BRINGING IT TO LIFE
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With love,
Sunidhi